The benefits of sponsoring content on LinkedIn don’t stop there. Features like targeting, ad types, and budget give the flexibility to effectively promote an event, a whitepaper, or simply pimp out your brand spankin’ new service.
Why Is LinkedIn So Great for Sponsored Ads?
For one, the platform’s massive audience (reminder: more than half a billion users) has a whole host of useful data to target, so you get much more out of your paid ad spend. This includes information like location, position, past work experience, skills, and more.
Users on LinkedIn are also more likely to update their information regularly, meaning you’re not risking spending precious ad budget targeting expired and outdated social media profiles.
This narrowed down targeting will generally yield a higher ROI, making sponsored LinkedIn content a worthy investment.
LinkedIn has more than 500 million users. And if you’re not harnessing those numbers yet for your digital marketing strategy, you’re missing out.
Personalization Is a Key Feature of The Platform.
It gives you the ability to send customized messages to your target audience with their Sponsored InMail feature. This means connecting with the people that matter the most to your business, and not those who don’t.
LinkedIn also offers a variety of ads, whether video or text-only, in several different formats. Paired with great ad copy and creative, this platform can pack a powerful punch when you take advantage of sponsoring content.