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What Is Digital Presence?

Like street signs or billboards do offline, digital presence ensures that customers who search online find their way to local businesses in person.
To succeed, every business in the world needs a strong digital presence.

When a business’s listings are complete with hours, reviews, ratings,  photos, and relevant information like menus or product lists, consumers are 197% more likely to view that business as a place they can depend on.

digital presence includes

Website

Every business needs a website to showcase their company, brand, and values.

Social media profile & posts

Companies that update their social media channels regularly will add trust to their customers.

Online directory listings

Every consumer trusts their own sets of online publishers such as Yelp, Google, or Yellow Pages. Make sure all of your information is consistent and on-target with your company's message.

Organic search ranking

Organic traffic is important because it is targeted. Users visiting your website from a search engine's organic results have a very specific intent and if you can provide them with a solution or answer to their question, they are more likely to convert.

Customer reviews

Reviews not only have the power to influence consumer decisions but can strengthen a company's credibility. Reviews have the power to gain customer trust, and they encourage people to interact with the company.

why is it so important now?

Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds — a 2013 study found that up to 40% of location info online is wrong!

Why is so much information incorrect?
Because there’s no permanent record or single source of location data online. This is a HUGE problem that you can help solve.

schedule a free consultation

how impress helps your seo visibility

Our direct integrations with the sites in our network enable you to lock, update, and manage your location data at the database level, so that you can control your business listings across the web. Unlike other vendors, you won’t be paying for someone to make manual submissions on your behalf.

take control of your digital presence by

ONE

get your business listed everywhere

Our solution enables you to update and manage your location data across our network of 60+ leading maps, apps, social networks, directories, and search engines.

TWO

CORRECT & ENHANCE YOUR YOUR CURRENT INFORMATION

Our technology will match critical location data, like your name, address, and phone number, and more, across our robust network, locking your business listings and protecting them from being overwritten by third-party sources.

THREE

KEEP YOUR DIGITAL PRESENCE FRESH WITH REAL-TIME UPDATES

Drive customers to the right place — your doorstep —every time. Only our technology provides a permanent business listings solution.

TRACK & optimize THE PERFORMANCE OF YOUR LISTINGS

PRICING

impress seo PACKAGEs

BASIC
$
699
per year
Knowledge Graph
Listings Distribution
Rich Media Syndication
Publisher Suggestions
Knowledge Assistant
Scheduled Updates
Geocoding
User Roles & Delegation
PRO
$
999
per year
Review Monitoring
Social Location Page Posting
Duplicate Suppression
ULTIMATE
$
1499
per year
Sentiment Analysis
Intelligent Review Response
Google Q&A
Competitive Intelligence
Review Generation
Review Publishing
Review Insights
BASIC
$
99
month
Knowledge Graph
Listings Distribution
Rich Media Syndication
Publisher Suggestions
Knowledge Assistant
Scheduled Updates
Geocoding
User Roles & Delegation
PRO
$
129
month
Review Monitoring
Social Location Page Posting
Duplicate Suppression
ULTIMATE
$
179
month
Sentiment Analysis
Intelligent Review Response
Google Q&A
Competitive Intelligence
Review Generation
Review Publishing
Review Insights

the impress SEO process

Step 1

scan business

Check the health of your online business information with help from our listings scan.

Step 2

analyze results

Evaluate your scan results and plan your SEO strategy

Step 3

update & enhance listings

We'll take control of your listings to ensure accuracy and consistency.

Step 4

update with fresh content

We keep your business's content fresh with weekly or monthly updates (with applicable package).

Perfect Answers for your customers,
Straight From the Source

Every day customers ask questions about your brand. Shouldn’t the answers come from you? Deliver brand verified answers with
the IMPRESS SEO Platform

You. In Control. Everywhere. With IMPRESS.

HELP DRIVE REVENUE ONLINE & OFF

Consumer search behavior is changing rapidly. Take back control of your facts online with the IMPRESS SEO Platform and deliver official answers wherever your customers are searching.

Create your business’s Knowledge Graph

To answer complex questions, you need to manage all the facts about your business and how they relate to each other. That’s where the Knowledge Graph comes in.

Publish brand-verified answers everywhere

Connect your business’s Knowledge Graph with more than 150 third-party platforms, including Google, Amazon Alexa, Apple Maps, and Facebook, and many more.

all
seo packages include

LISTINGS across power listings network

knowledge graph

analytics

publisher suggestions

voice search optimization

create your knowledge graph

Which doctors are accepting new patients?

What events are your local stores hosting?

What seasonal menu items are available in each region?

To answer complex questions like these, you need to manage all the facts about your business and how they relate to each other. That’s where the Yext Knowledge Graph comes in.

The Value of Digital Knowledge Management

The ways your customers find and engage with information about your business has changed. Simple organic results are now replaced by intelligent answers in maps, apps, voice search tools, digital assistants, search engines, GPS systems, and social networks.

These AI-powered services have created an entirely new channel where customers can engage with your business — are you in control of the answers they see across all these platforms?

ECOMMERCE - Apps - MARKETING - WEB DESIGN

listings | faq

Q
Why can’t I get these listings for free? Aren’t these free listings?
A

It’s complicated! Some sites do allow you to manually claim listings for free, but on those that do, it can take weeks or months for manually claimed listings to go live. Our solution is the only one that can give you definitive control, so that you can update and manage your location data across our network of 60+ leading maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo — from once place and within just a few days or less.

Q
Why isn’t this just a one-time fix? Why do I need to pay for my listings to be monitored?
A

Each app, map, search engine, directory, GPS device, and social network gathers data about businesses like yours from different sources, like data aggregators, government records, user- submitted content, and hundreds more. They also have their own individual method of matching, merging, and selecting the location data they display in your business listings. That’s not all!These sites are constantly refreshing this data because they know businesses change — they open, close, move, rebrand, etc. — all the time.

All of this together — different data sources, selection methods, and refreshment — creates a perpetual cycle of sources competing for control over the location data displayed. All factors considered, your business listings are always at risk of being overwritten.Instead of working around the problem, our listings solution tackles it head-on.

Our direct integrations with the sites in our network enable you to lock, update, and manage your location data at the database level, so that you can control your business listings across the web. Unlike other vendors, you won’t be paying for someone to make manual submissions on your behalf. You’re paying us for our technology, which protects your business listings from being overwritten and keeps authority in the right hands — yours.

Q
I already manage my business listings on Google, WHY DO I NEED YOU?
A

That’s great, but it’s only one piece of the puzzle! Managing your Google My Business listings won’t ensure that your location data is correct across the web — not even on Google itself.That’s because local businesses are constantly changing — opening, closing, moving, etc. all the time.

All apps, maps, search engines, directories, and social networks know this, and they also know business owners aren’t going to call to let them know. So what do these sites do? They all cross- check each other to make sure the location data they have is consistent, and therefore accurate.Google will compare its data against smallersites, like Superpages and WhitePages, and vice versa. The more consistently the data they have compares to others, the more confident the site will believe it’s correct and accurate, and the more likely it is to show the data to its users.

Now you can see that Google takes into account far more than just confirmation of your location data on its properties, because as the world’s most powerful search engine, they’re not going to leave it to just one source to confirm the accuracy of the data they serve their users. Our powerful network of apps, maps, search engines, directories, and social networks will help you control your data across the sites that Google checks against, so that your location data is consistent everywhere.

Q
WHY DO I NEED TO SPEND MONEY ON THIS?
A

Today, 76% of people who use location search visit a business within one day1, but an astounding 43% of businesses across the US have at least one incorrect or missing address online2. Can you imagine how many sales those businesses with inaccurate listings are missing out on? Not to mention, if your business listings are in that majority, 73% of your potential customer base is losing trust in your business.

Incorrect listings means you’re losing sales — right now. Our listings solution can help you fix this instantly, so you can drive more customers to the correct location — your business.

*Opportunity to demonstrate need via diagnostics scan results.
1 Think with Google, 2016
2 Yext Quarterly, 2013
3 Search Engine Watch, 2014

Q
Aren’t there cheaper options?
A

Technically, yes. But those cheaper options won’t provide you definitive control of your location data across the web. What the other guys will do for you is either manually submit your business data, or submit it to data aggregators, or both— and charge you for it, with no guarantee that your data will be ingested and published online.

Not to mention, each site across the web utilizes its own unique method and algorithm to match, merge, and select the location data they choose to display in your business listings. And it’s not a one-time selection — sites are constantly refreshing their data sources, meaning your location data is at risk of being overwritten at any time.

We have real technology that enables you to maintain total control of your location data across our robust network of 60+ sites. Hour- by-hour, dollar-for-dollar, our solution provides the best permanent listings solution.

Q
I already have a website, NOW WHAT?
A

Perfect! With the help from our technology, you can link to your website in each one of your business listings, on all 60+ sites in our network. With SEO-boosting power like this, your website has an even better chance of appearing in the organic searches potential customers make.

features & functionality

Q
How does your seo solution work?
A

With our listings solution, you’ll gain full control of your location data across the industry’s largest ecosystem of apps, maps, search engines, directories, and social networks — including Google— via our direct and custom API integrations. Our technology will match critical location data, like your name, address, and phone number, and more, across our robust network, locking your business listings and protecting them from being overwritten by third-party sources.

You’ll be able to update your listings in real-time and suppress SEO-harming duplicate listings. Above all else, you’ll drive customers to the right place — your doorstep — every time. Only our technology provides a permanent business listings solution.

Q
Will your listings solution impact my ranking? I want to be #1 on these sites!
A

While we cannot guarantee your ranking, our listings solution provides major SEO-boosting benefits. You know that when you’re looking for a place to shop or eat, you care about a few things: where it is, whether it has what I want, and whether it’s any good.

Google and other sites use the same methodology when deciding what they’ll return in search results. Our solution directly addresses these factors (consistency, authority, and frequency) and having all of these in check will positively affect where you rank on all sites. Not to mention, you’ll have full control of the location that appears in your business listings on these sites, including Google Maps!

Consider this: let’s say you ask 10 people the same question. If you get 10 different answers, you can’t be sure about any of them. However, if you get the same answer 10X, you can be confident the answer is correct.

Location services operate the same way. The more frequently and consistently your location data appears across them, the higher your SEO ranking is likely to be.

Q
I don’t know any of these sites. Who uses them?
A

There are a few very important reasons we work with both big and little location services. We work with the biggest apps, maps, search engines, directories, and social networks out there like Google, Apple, Yahoo, Facebook, and Bing to make sure your business gets maximized visibility.

We work with smaller sites like Citysearch, Superpages, WhitePages, and others to boost this even further, because the more places your location data is correct, the more likely your SEO rank will be higher.

Additionally, you don’t always know where potential customers are searching, so making sure you appear everywhere potential customers are searching gives you the best chance at gaining their business.

Q
How do I know this works?
A

There are a few very important reasons we work with both big and little location services. We work with the biggest apps, maps, search engines, directories, and social networks out there like Google, Apple, Yahoo, Facebook, and Bing to make sure your business gets maximized visibility.

We work with smaller sites like Citysearch, Superpages, WhitePages, and others to boost this even further, because the more places your location data is correct, the more likely your SEO rank will be higher.

Additionally, you don’t always know where potential customers are searching, so making sure you appear everywhere potential customers are searching gives you the best chance at gaining their business.

Q
I don’t know any of these sites. Who uses them?
A

There are a few very important reasons we work with both big and little location services. We work with the biggest apps, maps, search engines, directories, and social networks out there like Google, Apple, Yahoo, Facebook, and Bing to make sure your business gets maximized visibility.

We work with smaller sites like Citysearch, Superpages, WhitePages, and others to boost this even further, because the more places your location data is correct, the more likely your SEO rank will be higher.

Additionally, you don’t always know where potential customers are searching, so making sure you appear everywhere potential customers are searching gives you the best chance at gaining their business.

Q
I only have a PO BOX, I don’t have a physical address. how does this affect my seo listings?
A

Our partner sites require a physical address to display your business listings and will not accept PO Boxes. As a result, we need a physical address to set you up with our service. If you’re a business that services a local area, you may provide us a non-commercial address, as many partner sites enable us to hide this field. All of this stated, however, an address must still be provided in order to get set up.

Q
I don’t know any of these sites. Who uses them?
A

There are a few very important reasons we work with both big and little location services. We work with the biggest apps, maps, search engines, directories, and social networks out there like Google, Apple, Yahoo, Facebook, and Bing to make sure your business gets maximized visibility.

We work with smaller sites like Citysearch, Superpages, WhitePages, and others to boost this even further, because the more places your location data is correct, the more likely your SEO rank will be higher.

Additionally, you don’t always know where potential customers are searching, so making sure you appear everywhere potential customers are searching gives you the best chance at gaining their business.